December 1, 2014
Registration for an event can cause anxiety for both the attendees as well as the organizers. We have found that online registration helps to alleviate stress on both sides. Below we have addressed what we consider to be the three biggest benefits of online registration.
1. Time. Online registration allows the attendee to register when it is most convenient for them. It is important for the organizer to establish specific open and close dates, giving your registrants ample time to complete the registration.
2. Data Management. Having attendees register online also provides the organizers with the data that they need to have on-file for their guests. If it is necessary to have a credit card on file for hotel room payment, this is the best and safest way to obtain that information. This would also give the organizers an opportunity to request contact information, which is absolutely necessary should any event details change or in case of emergency during the event itself.
3. Reporting. Online registration gives the opportunity to ask detailed questions about the attendee. Depending on what kind of event you are hosting, it could be important to gather demographics such as age, gender, occupation, etc. to help with the planning of future events. Having all of this data allows for more accurate reporting. Discovering that your event appeals more to a particular age group, gender, or occupation could greatly impact the content of your program and how you market the event.
If you are interested in learning more about the benefits of online registration and how we can help you with your next event, please be sure to reach out to us for more information!